Cheri Tree
When B.A.N.K. author and creator Cheri Tree was first starting out in financial sales, she struggled to get ahead, making only $700 her first year. In an effort to catch up, Cheri decided to learn everything she could about sales, including several personality typing systems. Cheri found personality science compelling, but difficult to apply in real sales situations.
Cheri dedicated herself to reverse-engineering the personality types to understand as much about her prospects as she had learned about herself. In the process, Cheri created B.A.N.K.— the first easy system that combined the proven brilliance of personality science with real-world best practices for the sales process. Plus, she made the typing itself fun, simple, and quick—perfect for real sales calls with clients. With B.A.N.K, Cheri grew her income from $72,000 to over $500,000 in just 12 months and brought her income up to over $1 million in just three years!
This massive B.A.N.K. success didn’t end there. Cheri was inspired to share B.A.N.K. with other sales professionals full-time, and her success went viral. She was invited to speak at National Achievers Congress in Europe, Asia, and Africa, sharing the stage with business giants like Les Brown, Robert Kiyosaki, and Sir Richard Branson. In addtion, Cheri lectured at Harvard University and UC Berkeley, and accepted the American Riviera Woman Entrepreneur of the Year Award in Monte Carlo—all because of her work on B.A.N.K.!